Samsung’s new Gear 360 camera goes on sale May 25th and will cost $229

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Samsung just revealed the price of its new 360-degree handheld camera: $229, more than $100 less than the price of last year’s Gear 360 model. The new camera goes on sale online and in stores this Wednesday, and will be sold through a wide variety of wireless carriers as well as the usual suspects like Samsung.com, BestBuy, and Amazon.

Galaxy S8 or S8 Plus smartphone buyers get an even better deal: Samsung says that if you buy one of the new phones between May 25th and June 19th, the Gear 360 camera can be bundled for just $49 extra.

Samsung first announced the new Gear 360 camera as part of its Galaxy S8 Unpacked event in March, but didn’t share pricing or a ship date at the time. In addition to a redesigned form factor — the first camera was orb-shaped, while this one is an orb on a stick — the new model captures video in real 4K and is compatible with a wider variety of smartphones, including iPhones.


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Photo by Vjeran Pavic / The Verge

At $229, the Gear 360 is now less expensive than the $327 Ricoh Theta S and the $400 Nikon KeyMission 360. Still, even with its new low price, the Gear 360 is more expensive than the $130 LG 360 CAM, which only records 2K video but captures 5.1-channel surround sound.

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