Fiverr, the freelance marketplace that’s often made more headlines as a vector for weird stunts, legal spats with Amazon, and PewDiePie’s self-inflicted career wounds, announced a premium tier for handpicked freelancers today. With a starting task price of $5 to do just about anything, Fiverr has a thriving and often embarrassing “pranks” business, explaining why it would want to break out its more serious and professional freelancers into a separate sphere.
The Next Web reports that freelancers invited to participate in Fiverr Pro were chosen based on “demonstrated excellence across the transaction experience, from producing the work, to communication.” Fiverr Pro won’t be a markedly different beast than the standard Fiverr and there’s no price markup (yet). Small “pro” icons label a pool of reliable, curated freelancers sorted into one of four categories: writing and translation, graphic design, digital marketing, and video and animation.
Fiverr CEO Micha Kaufman told VentureBeat, “We’ve recognized the growing demand from entrepreneurs for bigger and more complex projects that sometimes need highly professional freelancers with years of experience. Through Fiverr Pro, we’re bringing professional freelancers an easy way to get work, while adding the high-end, trusted talent entrepreneurs are struggling to tap into.” Freelancers can apply to Fiverr to be approved as “pros,” though the icon seems to mean little more than a Twitter verified checkmark right now.
Simultaneously, Fiverr has announced its acquisition of Veed.me, a well-established video freelancing site useful mainly for businesses looking to hire videographers to shoot ads locally. The acquisition represents a serious play for legitimacy on the part of Fiverr, a still relatively young Israeli startup that’s brought in about $110 million in funding over its first seven years.