Nutella employed an algorithm to design its packaging

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Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created 7 million unique jars that were sold throughout Italy.

You can see some of the designs below. They look nice. I wouldn’t mind having them at home, although I don’t live in Italy, so that’s never going to happen. It was a limited project. Still, good job, software, you’ve got the mojo to make packaging for hazelnut spread. What a feat.


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