Walmart is testing its own AmazonFresh grocery pickup competitor

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Just a few weeks after Amazon opened its drive-up grocery pickup service in Seattle, it looks like Walmart is trialling its own version of the concept with a new automated kiosk at a store in Oklahoma City. The service, which doesn’t seem to have any special name as of yet, lets Walmart customers order their groceries online or through an app and select to pick up the order from a 24-hour kiosk.

Just like AmazonFresh’s concept in Seattle, Walmart’s system sends a customer’s order to a local store, where employees will package their items into ready-to-pickup bags. When a customer pulls up to the kiosk, he or she enters a five-digit pickup code and the machine will retrieve the grocery bags for them, similar to a vending machine. The self-pickup service is free, but there is a purchase minimum of $30.

The kiosk — which at 20 x 80 feet, looks more like a standalone building — is being tested for consumer feedback before expanding more widely. AmazonFresh currently services customers in Seattle, Southern and Northern California, New York, and Philadelphia, while Walmart has at least one location in every state. If the test goes well for Walmart, Amazon might need to do more than offer pickup without an order minimum or offer to bring your order to your car, since AmazonFresh isn’t part of a standard Prime account.

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