What if you could brush your teeth in 10 seconds through the power of crowdfunding?


There are a small set of facts here, but they have profound implications for how we live our lives.

  1. There’s a new Kickstarter project called Amabrush.
  2. It’s shaped like a mouthguard, and it brushes your teeth all at once in 10 seconds.
  3. A removable handle makes the whole setup look like an adult pacifier. It’s what vibrates the “brush” mouthpiece and dispenses the toothpaste.
  4. The handle uses proprietary toothpaste capsules.

Notice what’s missing? That’s right, there’s no app. How am I supposed to set up an IFTTT recipe to tweet @ my mom every time I brush?

Otherwise, this is peak Kickstarter: a pod-based business model ($3 or so for about a month’s supply of toothpaste) due to an unconventional form factor (apparently the toothpaste needs to be specially formulated to squeeze out correctly) that solves a problem nobody knew they had (spending one or two minutes a day brushing their teeth instead of 10 to 10 seconds).

Oh, and there’s a $113 “Amabrush Pro” early-bird bundle that includes a wireless charging station. Wireless charging! For your mouthbrush’s pod-based vibration handle!


I’m in heaven.




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