We’re about a month away from new iPhones being unveiled, and that means all kinds of mock-ups and dummy models and supposed part leaks have been coming out. And one kind of odd thing that’s popped up several times over the last week has been a new iPhone color: it’s somewhere between orange and bronze and pink; it’s objectively pretty ugly; and I think I really love it.
Supposedly, this year’s iPhones will only come in three colors — and one of them won’t be rose gold. It’s safe to assume the first two colors are black and white, and it seems very possible that Apple would make the third into yet another pinkish, goldish shade (even if it doesn’t actually look all that gold). The last gold and rose gold models were pretty popular, after all.
Now, there’s absolutely no firm evidence yet that this bronze-ish option is actually coming to the iPhone. And if it is, there’s a very good chance it’ll look much better on finished models than it does on these fake ones. I think the video above shows the best-looking version of it yet.
But it’s hard to imagine this color looking dramatically better in person, if these are actually accurate representations. The black camera bump seems out of place, and the white front looks particularly distracting, especially since it’s surrounded by a kind of golden edge.
Yet, in spite of all this, there’s something about this color I really like. We don’t get all that many color options on phones (although things are a bit better in the Android world), and I can’t remember seeing anything quite like this one. It’s weird. It’s noticeable. It’s potentially the best brownish gadget since the Zune (which I also kind of, sort of liked). In some light, the color almost resembles a pinkish foundation and feels like it’s designed to fit perfectly in an Instagram post or fashion ad.
I don’t know that this color alone is enough to bring me back to iOS from Android, but it’s the kind of thing that has me thinking about the iPhone’s design again, after three tired years. And paired with the full-on redesign we’re expecting, I think it could be a pretty interesting flagship look for the next-generation phone.
Now the big question is, what will Apple actually call the color? There was heated debate in The Verge’s Slack room as we tried to figure it out. Here are some of the best (and, fittingly, worst) suggestions:
- Burnt Orange
- Toasted Almond
- Chris Christie at the Beach
- Allergy-hive Pink
- Night Shift
- Faded Innovation
- Bad Strawberry Ice Cream
- Salmon Stink
- Rug Burn
I think my vote is on Rug Burn.